Portfolio contribution to the book “The Long Life of Design In Italy. B&B Italia 50 Years and Beyond” Skira editore.
Through her camera, Francesca Ferrari attempts to transform everyday things into à réaction poétique objects. Observed in uncommon places and perspectives, set against a nature
that feigns indifference towards them (though knowing well they come from her and will return to her), the ideas of the best designers bear witness to an alchemic process in
these images: distilling, thanks to the industry, aesthetic functionality from refined materials, which must however measure themselves against the age-old problems of humans. (text by Stefano Casciani)